Virtually every enterprise will need to intersect government to achieve its goals. Successful interaction with the government requires comprehensive strategies designed to build and maintain relationships with key decision makers, the perpetual reinforcement of a poignant message, and broad support from a diverse group of influential stakeholders. Weideman Group engineers and drives these critical elements of sophisticated advocacy so that its clients are positioned to achieve their desired policy outcomes on a regular and consistent basis. The firm is respected as an influential voice in policy circles and its relationships with California’s leaders run deep. Weideman Group is a registered lobbying firm authorized to influence legislative and administrative action before the state legislature, the Governor’s Office, other constitutional offices, administrative agencies and regulatory bodies.
The most complex and ambitious policy objectives require a public affairs campaign. Weideman Group develops and implements campaigns that engage key individuals, organizations, the media and the public. The campaigns marshal broad grassroots support for a desired objective, whether it be a legislative, regulatory or administrative outcome. Weideman Group also assists its clients in the electoral process by developing and implementing strategies to support or oppose candidates, issue campaigns and ballot measures. The firm is among the most seasoned in California politics at devising contribution strategies and at producing electoral outcomes through independent expenditure campaigns.
Doing business with the State of California and other public agencies requires a deep understanding of procurement processes, strong relationships with decision makers and the capacity to convincingly articulate a value proposition. Weideman Group is a respected intermediary with public officials, procurement officers and their staff. The firm ensures that its clients are well positioned to demonstrate how their products and services can help the State of California and other public agencies achieve their objectives. Weideman Group clients consistently win the business.
Legislative, regulatory and procurement representation on behalf of flagship businesses. Experience includes work for Fortune 50 companies like AT&T, high tech visionaries like Uber and nonprofit leaders like Blue Shield of California.
Legislative and regulatory representation on behalf of organizations devoted to improving the lives of working families. Experience includes work for the California State Council of the Service Employees International Union, the nation’s largest labor union.
Legislative and regulatory representation on behalf of entities that are developing and deploying advanced clean energy solutions. Experience includes work for the California Solar Energy Industries Association, the leading solar energy trade association in the state, Bloom Energy, the leading fuel cell energy provider in the state, and IHI Power Services Corporation, the leading biomass energy supplier in the state.
Legislative, regulatory and procurement representation on behalf of state and local agencies, cities, regulated utilities and other public sector entities. Experience includes work for the State Bar of California, the City of Los Angeles, the Los Angeles Department of Water & Power and the Antelope Valley Transit Authority.
Legislative, regulatory and procurement representation on behalf of providers, plans, digital health companies and other critical players in the health care space. Experience includes work for Blue Shield of California, one of the largest health plans in the state, the California Society of Health-System Pharmacists, the trade association for hospital based pharmacists, and Icebreaker Health, a leading digital health enterprise.
Legislative, regulatory and procurement representation for California's high tech industry. Experience includes work for transformative social ride-sharing service Uber and for Motor Vehicle Software Corporation, an entity that is rapidly transforming vehicle to government transactions.
Legislative, regulatory and campaign representation in furtherance of some of the nation’s most daunting social issues. Experience includes enactment of California’s death with dignity law on behalf of the national organization Compassion & Choices, passage of seminal climate change legislation on behalf of NextGen Climate America and advocacy in support of clean and affordable drinking water for California communities on behalf of the Community Water Center.
Legislative, regulatory and campaign representation on behalf of tribal governments and organizations. Experience includes advancing and protecting the economic vitality of the Mooretown Rancheria Concow Maidu and the Paskenta Band of Nomlaki Indians.
Legislative, regulatory and procurement representation on behalf of entities developing and deploying environmentally conscientious technologies. Experience includes work for BYD Motors Inc., one of the world’s top producers of electric vehicles and energy storage systems, and Wireless Advanced Vehicle Electrification, the country’s leading inductive wireless vehicle charging provider.
Management of statewide ballot initiatives, independent expenditure campaigns and grassroots programs. Experience includes multiple double-digit victories on statewide ballot measures, successful state legislative independent expenditure campaigns and grassroots programs that helped to achieve legislative and regulatory goals.
“Blue Shield has benefited tremendously from Weideman’s high integrity, outstanding advocacy, and sophisticated strategies.”
“There is no better lobbying firm in California than Weideman Group. I’m certain of it. They have helped us to enact bold policy over determined opposition, they have unmatched relationships with the leaders of the state and an incredible command over the legislative and regulatory process.”
“Weideman Group operates with a level of professionalism, expertise and organization that we simply haven’t seen before. They are highly trusted advisors that have helped us skillfully navigate complicated legislative and regulatory matters and they have consistently ushered through successful government procurements that have allowed us to dramatically expand our presence in the state.”
“Weideman is a first-rate lobbyist and attorney, plugged into the Capitol on major issues. If it’s happening, he’s probably there.”
“Our success enacting seminal legislation in California is due in no small part to Weideman Group. As our chief lobbyists, the firm was an unequivocal difference maker — they are respected by policymakers, they bring bold innovative strategies to the table and they are relentless advocates.”
“The professionalism and tireless efforts of the Weideman Group played an important role in the extension of a legislative policy that was significant to our company and our customers in California. They exercise confident control over all facets of the policy making process.”
Mark Weideman, “...one of the top lobbyists in Sacramento.”
Weideman has decades of experience representing some of the nation’s most sophisticated and politically powerful clients. He provides strategic advice and counsel to his clients designed to achieve their objectives before government entities and acts as their chief advocate before legislative, regulatory and administrative bodies. Weideman has been the architect of successful procurements that have landed clients billion dollar and multi-million dollar contracts. He designs grassroots campaigns that provide broad organic support for policy initiatives and he coordinates activity in local, state and national elections.
Valderrama is a Capitol veteran, having served in staff leadership roles in both the Senate and Assembly. As Managing Director of the Weideman Group, he spearheads strategic engagement with legislative, administrative and regulatory entities. Clients benefit from Valderrama's extensive knowledge of the legislative process and his strong bipartisan relationships with legislators, staff and administration officials. He has experience in all phases of political work including coalition building, grassroots mobilization, strategic planning, PAC management and legislative/initiative campaigns.
Durán is a registered lobbyist for Weideman Group. She provides direct lobbying, strategic counsel, legislative tracking, regulatory monitoring and procurement services for the firm’s clients. Durán previously worked for two California State legislators, as well as the Office of the Assembly Chief Clerk. She also worked in an advocacy position for a Sacramento based government affairs firm. Durán received her bachelor’s degree from the University of California, Davis. She is fluent in Spanish.
Wiraatmadja is a registered lobbyist for Weideman Group. He provides direct lobbying, strategic counsel, legislative tracking, regulatory monitoring and procurement services for the firm’s clients. Wiraatmadja previously worked in the California State Legislature and on legislative campaigns. He also clerked for an administrative law judge and worked in the legal division of the State Treasurer’s Office. Wiraatmadja received his bachelor’s degree from the University of California, Irvine, and his law degree with the Capitol Certificate in Public Policy from the University of Pacific, McGeorge School of Law.
Heckman oversees the internal business operations of the firm and provides legislative and regulatory support for the firm’s clients. She previously worked in the California State Legislature in policy and constituent facing roles. Heckman also worked in operations and special project roles for several non-profit and community based organizations. She received her bachelor’s degree in Journalism from the California State University, Chico.
McCarthy has been a leader at the forefront of climate, energy, technology and transportation policy in California for nearly 20 years. He leads Weideman Group's growing climate and clean energy practice, where clients benefit from his deep analytical, regulatory and legislative expertise.
Valencia tracks legislation and regulatory matters for clients, ensures timeliness of submissions with government entities and supports the firm’s advocacy efforts. He previously worked for Governor Edmund G. Brown Jr. in the Governor’s Appointments Unit. Valencia also worked in the State Legislature and on political campaigns. He received his bachelors degree in political science from the University of California, Davis.